Facebook and Instagram will see a change by the end of 2023. The company has said that then people will see more content from recommended accounts on these platforms.
San Francisco, July 28: Mark Zuckerberg, CEO of Meta, has said that the company plans to double the amount of content from recommended accounts by the end of 2023 to the people who view it while using Instagram and Facebook.
Facebook and Instagram
The CEO of the tech giant said that he feels the overall Artificial Intelligence (AI) trend is very broad and includes text, images, links, group content, and all other types of content.
Zuckerberg said during the company’s earnings call, “Right now, about 15 percent of the content in a person’s Facebook feed and slightly more content than their Instagram feed is recommended by our AI to the people, groups, or accounts you’re referring to.” And we expect that number to more than double by the end of next year.”
The company said that its AI finds additional content that people will find interesting, thereby increasing engagement and the quality of its feeds.
Zuckerberg said that since the company is already proficient in monetizing most of these formats, it should also increase its business opportunities over that period.